What to prepare before launching Google Ads
Google Ads should not start from keywords only. Before budget goes live, the offer, page, tracking and conversion path must be ready.
GOOGLE ADS
Tracking first
Install conversion events, calls, forms and analytics before the campaign, not after the first week of traffic.
Page match
The landing page must repeat the ad promise and remove extra choices that distract from the main conversion.
Budget control
Separate campaigns by intent, geography and service type to understand what really brings leads.
Checklist
- Conversion tracking
- Landing page speed
- Keyword groups
- Negative keywords
- Weekly optimization
Main idea
Ads work better when the whole funnel is prepared.
